With the explosion of new media technology over the past decade, we have an extraordinary amount of health information at our fingertips. Although social media offer opportunities for collective knowledge, information exchange, and user interactivity, the reliability and accuracy of information may be compromised because of these same opportunities, resulting in poor behavioral choices among users. This session will focus on the current state of cancer communication, explore the benefits and challenges of using social media and new and emerging technologies for cancer messages, and provide health and cancer educators with useful strategies for evaluating the quality of cancer information intended for youth and/or adults. With health and medical news so pervasive and readily available through a myriad of new channels, it will be important to filter through the information overload and help people understand that information and how it pertains to them, their community, and society.
Daniela B. Friedman, PhD, MSc
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