Conference Seminar
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Where's Waldo 2.0: Sorting through the Noise and Rethinking Cancer Communication

by Daniela B. Friedman, PhD, MSc

Released: August 30, 2011
Presented: June 09, 2011

Abstract

With the explosion of new media technology over the past decade, we have an extraordinary amount of health information at our fingertips. Although social media offer opportunities for collective knowledge, information exchange, and user interactivity, the reliability and accuracy of information may be compromised because of these same opportunities, resulting in poor behavioral choices among users. This session will focus on the current state of cancer communication, explore the benefits and challenges of using social media and new and emerging technologies for cancer messages, and provide health and cancer educators with useful strategies for evaluating the quality of cancer information intended for youth and/or adults. With health and medical news so pervasive and readily available through a myriad of new channels, it will be important to filter through the information overload and help people understand that information and how it pertains to them, their community, and society.





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About the presenter(s)

Daniela B. Friedman, PhD, MSc

Link to Personal Profile
  • Dr. Daniela Friedman is an Assistant Professor in the Department of Health Promotion, Education, and Behavior at the University of South Carolina.

    Her graduate degrees are in health studies and gerontology with specialty training in health and risk communication. Friedman has demonstrated a record of successful community-based research in health literacy and cancer communication. She serves as Co-Principal Investigator of the South Carolina Cancer Prevention and Control Research Network, and Pilot Project Leader and Co-Investigator for the South Carolina Cancer Disparities Community Network-II. Using both qualitative and quantitative methods, she evaluates how people access, understand, and use disease risk and prevention information, examines individual and social influences on health comprehension, and studies a variety of innovative strategies for the development and delivery of accurate, language appropriate, and culturally sensitive health information.

    For her research on the scope and difficulty of media resources, and individuals’ comprehension of cancer prevention messages in the media, Friedman earned the American Public Health Association’s Gerontological Health James G. Zimmer New Investigator Research Award in 2008.

  • Last Updated: 19 Sep 2011


Seminar
(Windows EXE | 11.78 MB)
Color Slides
(PDF format | 1.04 MB)
Black/White Slides
(PDF format | 1.37 MB)







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